Industry Changing Market Trends in 2017

Heron Therapeutics, La Jolla, California

A graduate of the Albert Einstein College of Medicine, Dr. Erol Onel has acquired a strong clinical background and diverse pharmaceutical industry experience over the course of his career. Dr. Erol Onel currently serves as a vice president at Heron Therapeutics, a biotechnology company located in La Jolla, California.

Market trends predicted to directly impact pharmaceutical, biotech, and medical device companies include the frequency with which products are launched. While product launches can attract attention and create forward momentum for new products and innovation, this ongoing trend can also produce a lot of noise, making it difficult for products to gain attention. Pricing and the increasing cost of health care are other continuing trends requiring companies to strategize their pricing and be prepared to defend it as data-based.

Emerging markets and globalization are the market trends most likely to affect company growth and where prior preparation and planning can make the difference. Emerging markets can occur in multiple regions, with multiple time zones, and currencies. A system that automates and organizes the data visually allows leaders to access it as needed to make decisions. Global expansion is a growing trend being achieved by companies who recognize opportunities and are prepared to meet the challenges associated with new currencies, taxes, and regulations.


American Society for Reproductive Medicine Recognized at Night of Hope

American Society for Reproductive Medicine

American Society for Reproductive Medicine


As the current vice president for Heron Therapeutics, Erol Onel has also held the position of assistant professor of urology at Tufts University and New England Medical Center. Erol Onel has been involved with many different medical associations, including the American Society for Reproductive Medicine.

The American Society for Reproductive Medicine began in 1944. There are presently members in all 50 states and over 100 countries. These individuals include not only OB/GYNs, but also professionals in urology, the mental health field, nurses, and even veterinarians.

In November of 2016, the American Society for Reproductive Medicine (ASRM) was recognized at the Resolve Night of Hope. Resolve assists those who have been diagnosed with infertility and provides support and resources, including advocating for patients who do not have access to treatment for infertility due to the high cost. The Night of Hope celebration brought together those in the ASRM as well as other medical professionals and leaders who want to help provide couples and individuals with the assistance they deserve for infertility treatment.