Now in its 12th decade, Goodwill Industries continues to make an impact in communities nationwide through its programs and activities that help people live more independent and fulfilling lives. Today, corporations, staff members, and community supporters help advance the organization’s work, which focuses on providing job training for youth, seniors, veterans, and individuals with disabilities or criminal backgrounds. As Goodwill prepares for another year of service, take a look at some of the group’s recent news highlights.
General Motors Invests in Job-Training Initiatives
Thanks to an investment of nearly a half-million dollars from General Motors, Goodwill organizations in three US communities are adding or expanding job-training programs for local residents. With the investment, Goodwill and General Motors have launched the GoodProspects for Careers initiative, which will be implemented at Goodwill Industries of Greater Detroit, Goodwill Central Texas (Austin), and Goodwill of Central and Northern Arizona (Phoenix).
GoodProspects will focus on building specific job skills needed in each community. In Detroit, Goodwill is partnering with Henry Ford College to help individuals earn an automotive technician certification. For their part in the initiative, Goodwill Central Texas and Goodwill of Central and Northern Arizona will both offer digital skills and computer literacy training to help job seekers enter careers in the IT field.
Goodwill Industries Recognizes National Disability Employment Awareness Month
Since its founding in 1902, Goodwill Industries has become a national leader in providing career training and support services for individuals with disabilities. Currently, Goodwill employs over 28,000 people who tackle each workday while dealing with some sort of cognitive or physical disability. Each year, the organization highlights the importance of advocating for people with disabilities by taking part in National Disability Employment Awareness Month (NDEAM), which is observed every October.
In 2018, the NDEAM theme of “America’s Workforce: Empowering All” aligns perfectly with Goodwill’s mission to help all job seekers develop the knowledge and skills needed to find employment. Goodwill commemorates NDEAM by highlighting the ways in which American workers with disabilities contribute to various industries. Goodwill also uses the month-long awareness event to call for additional support services aimed at reducing the unemployment rate among those with disabilities, which is more than double that of individuals without physical or mental impairments.
National and Local PSAs Celebrate Goodwill Shoppers
For the last five years, the Ad Council has partnered with Goodwill to raise awareness of the organization’s programs focused on job skills and career development. In September 2018, Goodwill and the Ad Council announced the launch of a new national ad campaign called Bring Good Home. Through print, TV, and digital PSAs, Bring Good Home highlights how each purchase made by a Goodwill shopper helps fund local initiatives that prepare people for careers in various industries, including retail, information technology, manufacturing, and health care.
In addition to the national ads, the campaign features social media activations that encourage people to share their favorite Goodwill finds using the hashtag #BringGoodHome. The advertising agency Digitas created the campaign, which is supported by digital media platforms such as Facebook, Pinterest, and Teemo. Since the Ad Council and Goodwill began its partnership, the resulting PSAs have helped drive over 360 million pounds of donations to local Goodwill organizations across the country.
Walmart Foundation Grant Extends Operation: GoodJobs Program
In its efforts to help veterans and military families gain financial stability, Goodwill Industries oversees Operation: GoodJobs, a national initiative that helps people overcome the sometimes-difficult transition from military service to the civilian workforce. Launched in 2012, the initiative was developed using a $1 million grant from the Walmart Foundation. Following a successful pilot program in two states, the Foundation provided an additional $5 million to expand services into 12 communities.
Since its launch, Operation: GoodJobs has reached over 7,800 people in California, New York, North Carolina, and Texas. In May 2018, the Walmart Foundation gave Goodwill another $5 million grant to continue the program for an additional three years. With the grant, Goodwill has expanded Operation: GoodJobs to include South Carolina. The next phase of the program will focus on providing career-development resources and job training for female veterans, who are among the fastest-growing groups in the veteran community.
Goodwill Takes Home Award for Social Media Campaign
Goodwill Industries recently partnered with Sony Pictures Entertainment on a social media campaign that reached millions of people through Facebook, Twitter, Instagram, and other platforms. The Spider-Man-themed initiative challenged social media users to create their own Spider-Man costumes using materials sourced entirely from Goodwill stores and/or the organization’s online auction site, shopgoodwill.com.
The success of the campaign caught the attention of Engage for Good, which oversees the Halo Awards to acknowledge outstanding social impact programs from businesses and nonprofit groups. For its work, Goodwill was awarded the 2018 Silver Halo Award in the Best Social Media Activation Initiative category. In total, the campaign reached over 9 million social media users and chalked up an impressive 828,000 views on YouTube.
More information about Goodwill’s recent activities is available at www.goodwill.org.
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