Industry Changing Market Trends in 2017

Heron Therapeutics, La Jolla, California

A graduate of the Albert Einstein College of Medicine, Dr. Erol Onel has acquired a strong clinical background and diverse pharmaceutical industry experience over the course of his career. Dr. Erol Onel currently serves as a vice president at Heron Therapeutics, a biotechnology company located in La Jolla, California.

Market trends predicted to directly impact pharmaceutical, biotech, and medical device companies include the frequency with which products are launched. While product launches can attract attention and create forward momentum for new products and innovation, this ongoing trend can also produce a lot of noise, making it difficult for products to gain attention. Pricing and the increasing cost of health care are other continuing trends requiring companies to strategize their pricing and be prepared to defend it as data-based.

Emerging markets and globalization are the market trends most likely to affect company growth and where prior preparation and planning can make the difference. Emerging markets can occur in multiple regions, with multiple time zones, and currencies. A system that automates and organizes the data visually allows leaders to access it as needed to make decisions. Global expansion is a growing trend being achieved by companies who recognize opportunities and are prepared to meet the challenges associated with new currencies, taxes, and regulations.

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